Monday 16 November 2015

14th NOV 2015 INTERNATIONAL/WORLD DIABETES DAY

IDF LAUNCHES WDD 2015 CAMPAIGN AT WHA SIDE EVENT

The International Diabetes Federation (IDF) has launched the World Diabetes Day (WDD) 2015 campaign on the occasion of the 68th World Health Assembly (WHA) in Geneva.
Campaign details were released at IDF’s WHA side event “Nourishing development: halting the diabetes epidemic through healthy eating” on May 19.
Co-hosted by Dr Petra Wilson, IDF CEO and Sir Michael Hirst, IDF President, with expert panellists from the WHO, the event focused on healthy eating as a key factor in the fight against diabetes and a cornerstone of health and sustainable development.
At the event, IDF launched The Framework for Action on Sugar. The framework is IDF’s official response to exploding sugar intake, increasing rates of obesity and the rising tide of diabetes, anticipated to affect 592 million people by 2035, a 53% increase on existing cases.   
The Framework calls on national governments to implement policies to reduce sugar consumption and advocates specific measures to increase access to healthy alternatives such as fresh fruit and vegetables and clean drinking water, in order to help prevent new cases of type 2 diabetes. IDF estimates that up to 70% of type 2 diabetes cases could be prevented through lifestyle interventions.
Notably the framework calls for a ban on advertisement of sugar sweetened beverages to children and promotes taxation as part of government incentives to reduce sugar intake. Building on the WHO sugar guidelines released in March this year, IDF also calls for strengthened research to examine direct links between diabetes and sugar with a view to reducing sugar to 5% of daily energy intake (WHO sugar guidelines currently only recommend this as conditional).
On May 19 the WDD website was updated with 2 WDD visuals. IDF’s WHA side event was filmed and clips from that film will be leveraged throughout the campaign.
Two new WDD visuals have been released for the campaign:
 
Further WDD campaign material will be released from May 19 through to December 2015 in an effort to make WDD a year-long campaign reflecting the realities of dealing with a chronic condition. The next campaign material to be released will be the WDD Guidebook in July and will contain key messages as well as ways to get involved.



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